Pick your niche, format and price point. Five ready-to-shoot PPV concepts with captions.
Pay-per-view: locked photos, videos or bundles sent by DM or posted to the feed that fans pay individually to open. For most creators PPV out-earns subscriptions - it is where the real money lives.
Common bands: $5-9 for teasers, $12-25 for standard sets and clips, $28-45+ for premium videos and bundles. Charge by perceived value and length, never by how long it took to shoot.
Two to four per week works for most pages. Daily PPV with zero free value burns your list; pure free content trains fans to never pay. Alternate teasing and selling.
Videos out-earn photo sets at the same effort level - motion and sound justify a 1.5-2x price. Bundles (photos + video from one shoot) have the best revenue-per-shoot of all.
It is most of the sale - the fan buys the caption, then sees the content. Tease what happens, hint at why it can't go on the feed, and never describe the content so literally that curiosity dies.
Pricing under $5 (it anchors your whole page cheap), sending the same generic blast to everyone, and never following up. A soft "did you see what I sent you? 👀" the next day recovers a surprising share of unopened sales.