Seluna

Seluna leans into a soft, lifestyle-brand identity while handling account management and content strategy for its creators.

Last updated 2026-09-30.

This is an independent editorial review. Seluna did not pay for or approve its contents. The agency presents itself with a soft, lifestyle-brand identity while offering account management and content strategy support. OnlyFans keeps 20% of creator earnings, so any agency fee would come from what is left after the platform's cut.

In brief

• Seluna presents itself as a lifestyle-oriented agency handling account management and content strategy for OnlyFans creators, but no services are listed in detail.
• No contractual terms are published, including commission rates, notice periods, or account ownership, leaving creators to ask these in writing before signing.
• Those who need clarity on revenue splits, exit conditions, or legal accountability under OnlyFans' terms should scrutinize Seluna's undisclosed terms hardest.

Who this agency is likely to suit

What to ask about commission

• Ask what percentage Seluna takes from your earnings, noting that OnlyFans already keeps 20% before any agency cut is applied.
• Ask whether the quoted percentage is charged on your gross earnings or only on what remains after the platform's cut.
• Ask whether the same percentage applies to all revenue streams such as tips, pay-per-view messages and subscription renewals.
• Ask whether the percentage changes as your earnings grow, and if so, what triggers each new rate.
• Ask whether the percentage stays the same if the agency reduces its workload or stops delivering a promised service.

What to ask about the contract

• Ask what the minimum contract term is, to know when you could leave without penalty.
• Ask what the notice period is for ending the contract, to plan any exit.
• Ask whether there is a fee to exit early, as this could affect your decision to sign.
• Ask whether the contract restricts you from working with other agencies or platforms while signed or after leaving.
• Ask what happens to your account and content if the agency is sold or closes down.

What to ask about account access

• Ask who holds the login credentials to your OnlyFans account, since the platform terms make you legally responsible for everything posted there.
• Ask how many people at Seluna will have access to your account, to understand who can post or message on your behalf.
• Ask how two-factor authentication is handled when an agency logs in, to check whether your security is bypassed.
• Ask how account access is revoked when the contract ends, since delays could let an ex-agent keep posting.
• Ask who owns the email and social accounts linked to your OnlyFans, to avoid disputes over login recovery or promotions.

What to ask about chat and messaging

• Ask who writes the messages to fans, as this determines whether the agency handles all replies or expects you to step in.
• Ask whether the chatters write as you or disclose they are a separate team, since fans may expect personal responses from the creator.
• Ask what hours the chat team is active, to confirm whether they cover your audience's time zones or leave gaps in replies.
• Ask what the chatters are allowed to promise fans in messages, to avoid surprises over unfulfilled offers or commitments.
• Ask how complaints about a chatter's message are handled, so you know who takes responsibility if a fan objects to something said.

What to ask about content production

• Ask how much content you are expected to deliver per week, as this affects your workload and the agency's scheduling.
• Ask who pays for production costs like shoots, travel, and equipment, since this impacts your upfront expenses and net earnings.
• Ask who owns the raw files and finished content after production, as this determines your rights to reuse or sell it elsewhere.
• Ask where the content is stored and how long it is kept, because this affects both your privacy and access to past work.
• Ask what happens to content already posted or scheduled if the contract ends, since this dictates whether it stays up or must be removed.

What to ask about payouts

• Ask whose bank account receives the OnlyFans payouts, because the platform terms make the creator fully responsible for the account even if an agency helps run it.
• Ask how often the agency sends the creator their share after the platform takes its 20%, since payout frequency directly affects cash flow.
• Ask what transaction details or earnings report comes with each payment, so you can verify the amounts and any deductions.
• Ask which costs are taken out before splitting the revenue, because undisclosed fees can shrink your take-home pay.
• Ask who handles the tax paperwork on the earnings, as the platform pays the account holder and leaves tax duties to them.

Red flags to watch for

• If the agency cannot provide a written contract before you sign, walk away and insist on seeing all terms clearly set out first.
• If the agency refuses to clarify who owns the content you produce together, secure this in writing before agreeing to anything.
• If the agency pressures you to sign before you have had time to read the contract fully, take it to a lawyer instead of rushing.
• If the agency will not confirm in writing how you can exit the agreement, including any penalties, assume the worst and do not proceed.
• If the agency dodges questions about their commission by saying it varies or will be decided later, demand a fixed percentage in writing before agreeing.

Strengths and limitations

Strengths

• Seluna presents a clear lifestyle-brand identity, which may appeal to creators seeking a cohesive aesthetic for their content.
• The agency handles core operational tasks like account management and content strategy, reducing the workload for creators.
• The platform terms confirm that creators retain full legal responsibility for their accounts, ensuring direct oversight of agency activity.

Limitations

• No public source was found for Seluna's commission structure or fee model, making it hard to assess cost upfront.
• The agency does not list specific services beyond management and content strategy, leaving key offerings unclear.
• Without access to contract terms, creators cannot verify details like payout frequency, notice periods, or exit fees before engagement.

How the platform's own terms affect this

• OnlyFans keeps 20% of creator earnings, so an agency's percentage comes out of what is left after the platform's cut, meaning the creator's share will be smaller than the headline agency rate suggests.
• The platform holds creators fully responsible for their account, even if an agency handles messages or posts, so any rule breaches or payment issues still fall on the creator, not Seluna.
• OnlyFans does not recognise agencies as separate account holders, so all official communication and legal liability stays with the creator, even if they delegate day-to-day management.
• Since the platform's relationship is solely with the creator, not the agency, Seluna cannot directly resolve billing disputes or verification problems on the creator's behalf.

What a first month should look like

1. Before signing, get the full agreement in writing, including commission rates, services, and payout terms, and keep a copy for your records.
2. Set up a separate record of your earnings and traffic before the agency starts, so you can measure changes clearly.
3. Track all agency activity daily, including content posted, messages handled, and promotions run, to verify they deliver what was promised.
4. Compare your first month's earnings and growth against what the agency projected, checking for discrepancies in revenue or audience reach.
5. Request a detailed breakdown of earnings, deductions, and fees from the agency to confirm their calculations match your records.
6. If results fall short of promises, ask the agency in writing for a correction plan, and consider exiting if they cannot justify the gap.

What to ask other creators

• Ask what changed in her take-home share after the agency's cut and the platform keeping 20%, to see whether the service paid for itself.
• Ask what tasks the agency handled day to day, to judge whether their work matched what was promised upfront.
• Ask how a dispute over pay or control was resolved, to check whether the agency listened when problems arose.
• Ask whether leaving the agency felt straightforward, to learn how locked in she was by the contract terms.
• Ask what she would check in writing before signing with any agency again, to spot red flags she missed the first time.

What we checked

No public source specific to Seluna was found. The agency's website and social profiles, if any, were not supplied for review. None of the facts on this page come from Seluna itself. The market context cited is from OnlyFans' terms, not from the agency. Contractual details such as commission rates and payout terms must be requested directly from Seluna in writing, as none are published.

Sources

• OnlyFans Terms of Service

No source specific to Seluna was found, so this page cites none of its own.