Links & content

Learn how paywalled links work on Exclu, which file types you can sell and how the fan experience looks like.

What is a paywalled link?

A paywalled link is a URL that leads to a secure purchase page for a specific piece of content or content pack. Fans see a clear title, description, price and sometimes a preview before paying.

Once the payment is confirmed, the paywall disappears and the content becomes available instantly. Fans view it on a protected page, where downloading and saving are disabled.

Supported content types

Exclu is built for visual and file-based content: photos, videos, bundles, PDFs and more. Over time, more formats and interactive experiences will be added based on creator feedback.

Always make sure you have the rights to distribute the content you upload, and that it respects local laws and platform policies.

How fans experience unlocks

Fans land on a clean, focused page: title, price, short description and a secure payment button. After payment, the content unlocks instantly without forcing them to create a full account.

This low-friction flow is designed to maximise conversions from social posts and DMs, where attention spans are short.

Illustration

From social post to instant unlock.

Share your link in a tweet, story or DM. Fans tap, pay and unlock in a few seconds, then can return to their feed without friction.

Best practices for previews

Use clear, honest previews that show the style and theme of your content without giving everything away. Fans should understand what they are about to unlock.

Avoid clickbait: disappointed fans are less likely to buy again and more likely to ask for refunds or open disputes.